What I want you to know about me...

There are a lot of amazing business coaches out there, but I feel I am uniquely qualified to help bold women launch their movement because I have experience in messaging, marketing, money (fundraising), media, and management. This means we can really focus on all areas of business and create a map to revolutionary change.

That's what you're here to do, right? Make a difference and make money? Yep, me too.

I believe in the power of connection, compassion, creativity, and community and my approach to growing a purpose-driven business is based in these core values. And the best way to share each of these is through the art of storytelling.

I have been telling stories that move people to take action for more than 13 years - first as a nonprofit fundraising director, then a grant writer, and now as a copywriter, content creator, and messaging/marketing coach. Whether it is asking for donations or asking for the sale, the power of story always makes the process feel more aligned, more empowering, and more magical.

If you found your way here, then you know it is time to do more. The world needs you to speak up, live your purpose and launch your revolution. If not you, who? If not now, when? 

You don’t have to do this work alone.

You have access to all of my nonprofit and entrepreneurial experience and lessons learned from working with dozens of nonprofit organizations and social enterprises like Southern Alliance for Clean Energy, WDVX Community Radio, and Buy The Change, and hundreds of female entrepreneurs like Sora Surya No, Nisha Moodley, Alexis Neely, Mary Simms, and Rev. Anne Presuel.

Here's what I believe...

Everyone has a story to tell and everyone deserves to be heard.

Sharing your story is your divine right and the only way to truly connect with yourself and others. Your story is your North Star.

We are all connected. We are all one. Everyone has a voice, a story, a desire to be heard. Your voice matters. Your story matters. You matter. We all have a purpose and yours is to speak up, create ripples, and spark a revolution.

Stand in the truth of your story and believe in the power of your voice. That is the only way true change will happen in this world.


If there is one thing I know for sure it's this: you can't change the world alone, so don't even try it. Nope, it takes a whole team to make a huge impact - so whether you are looking for someone to bring your message to life in the exact words your people need to hear or someone to hold your hand and kick your ass (lovingly) as you conquer the demons (on the inside and out), it would be my greatest honor to join you on this journey. 


Change maker. Truth seeker. Story teller.

I am not afraid of my voice. I will be heard. My story matters.
Real change is possible and I am ready to lead the way. 

Join me. It's time to rise, brave heart.
Let your voice be heard.



You are ready...

Your revolution is waiting. I'll be with you every step of the way.

Click the button below to schedule a quick connection call so I hear all about your plans to change the world (even if you haven't quite figured it all out yet).




About Kristina


Kristina Shands (she/her) is a passionate storyteller, prolific writer, and messaging expert who is committed to helping women find their voice and confidence in business and life so they can make money and make a difference. 

Kristina has a background in public relations and marketing, and has spent 15 years in the nonprofit world as a communications and development director. She cares deeply about issues surrounding women's rights, human trafficking, social justice, environmental justice, and animal welfare.