Federal Reserve data indicates that as of Q4 2021, the top 1% of households in the United States held 31% of the country's wealth, while the bottom 50% held less than 3%.
In an era where capitalism's harmful effects on society have never been clearer, I'm building a business that actively challenges the establishment. This isn't about supporting the system; it's about finding a new way to work that feels authentic and clean as we move towards a more fair, equitable, and compassionate way of interacting in the world.
Core Principles
1. Accessible Pricing, Responsible Investing
Sliding-scale fees based on income to ensure that anyone who wants to work with me can access my services
Pay-it-forward scholarships that are funded by more established clients and other donations
Interest-free payment plans that prioritize sustainable spending without going into debt
No predatory tactics—no fake scarcity, no manipulative funnels, no guilty marketing, only authentic invitations that encourage you to listen to your intuition and trust yourself. If the time is right, you’ll know.
Outcome-based goals and trackable ROIs because learning strategies without seeing results is not the way to a sustainable, profitable business.
2. Radical Financial Transparency
Income cap of $100,000 annually (for 2025). All excess revenue flows directly to:
Environmental and social justice organizations
World Central Kitchen and East Tennessee area food banks
Trevor Project, Human Rights Campaign, Planned Parenthood
Scholarships for my signature programs and like-minded coaches and teachers
Other nonprofits chosen by clients
Public income reports showing exactly where every dollar goes, based loosely on the Profit First model.
30% of revenue goes toward operating expenses
25% of revenue goes toward salaries
20% of revenue goes toward taxes
10% of revenue goes toward business saving/investing
10% of revenue goes toward scholarships and donations
5% of revenue goes toward business profit (team-sharing)
Open decision-making that invites community input and critique
A collective marketplace that connects clients with resources and support
3. Education as Empowerment
Free or pay-what-you-can content to democratize access to knowledge
Anti-hustle culture coaching focused on balance and grounded over endless productivity
Systemic unhooking is integrated into all teaching because understanding the harm of capitalism is part of the solution
Community-centered approach prioritizing collective success over individual achievement
The Uncomfortable Truth
Yes, I use platforms owned by tech giants. I earn money while advocating against wealth hoarding. I utilize AI tools while also acknowledging the harm they cause to the planet and marginalized communities. I don't consider it hypocrisy, but as strategic resistance. By acknowledging these contradictions openly, I am working to build alternatives while surviving in the current system (and hopefully inspiring others to do the same).
My Commitment
Every business decision is filtered through one question: Does this prioritize people over profit? This means:
Refusing lucrative partnerships with exploitative companies
Reinvesting in community initiatives over personal wealth
Teaching sustainable practices over endless consumption
Building trust through vulnerability and accountability
This is what I want my anti-capitalist business to look like: using the tools of the system to dismantle it, one ethical choice at a time.