It’s not supposed to be easy.

Somewhere along the way, we were told running a business was supposed to be easy. That hustling was bad. Flow was good. And all you have to do is ask for what you want and the Universe will bring it to you.

And we bought it. Hook, line, and sinker.

At least I did. I would get clear on a program and how many women I wanted in it. I would spend hours in deep meditation calling these souls into my world, sending them energetically to my sales page, and envisioning them clicking the Buy Now button and the money miraculously appearing in my bank account. Easy peasy.

When that didn’t happen, I felt like a failure - like since it didn’t happen the way everyone else (and by that I mean a number of “coaches” who swear this is how they run their business and claim to be bringing in 6-figures just by manifesting it), then it must be me. I was out of alignment. My energy was off. My vision not clear enough. It was my fault.

It was my fault. Of course, it’s my business and I am responsible for everything in it. So yes, it was indeed my fault when something didn’t go as planned.

But here is where I goofed up, and what those other “coaches” aren’t telling you.

You can’t just think things into existence. You have to actually do the work.

You want to call in 20 amazing women for a program? Yes, you need to know who they are, how they feel, what they desire, where they hang out, and all of that stuff. But you also have to put yourself in front of them. You have to engage with them. You have to build a relationship with them. You have to ask them to say yes to working with you.

Simple, yes. Easy, not always.

You can’t just dream your success into reality.

There’s nothing wrong with dreaming about the business you want. In fact, being so clear about what you want that you can feel it is an important part of reaching your goals.

You can dream all you want about working out and being fit, but nothing will change your body unless you actually go to the gym and do the work. 

Visioning and meditating and journaling are the most important parts of my day. But I don’t rely on them to make my business a success. I have to actually sit down in front of my computer and write the sales pages, send the emails, answer my messages, connect with prospects, schedule connection calls, and give people a chance to work with me. 

Ease doesn’t mean easy.
Flow doesn’t mean lazy.
Aligned doesn’t mean safe.
Hustle doesn’t mean erratic.

If you are looking for something that is easy, allows you to be lazy and play it safe, and do whatever you want whenever you want, then maybe this being an entrepreneur thing is not for you.

But, if you are willing to do the work not because you want to, but because you have to…

because you have a message to share.
because you have a story to tell.
because you have a need to serve.
because you have a desire to create change.
because you have a drive to make things better.
because you have a calling to answer.
because you have a revolution to lead.

because you can’t NOT do it.

Then please know this…

You must do the hard stuff. 

You must put in the work. 
You must stretch yourself into someone you can’t imagine you could be. 
You must go to your edge, face your fears, and take the leap. 
You must be willing to fail.
You must be all in. Put it all on the line.
You must be crazy enough, bold enough, brave enough, relentless enough to

Never Ever Stop.

What you are here to do matters. 
There are people in this world who need you to step it up.
Lives are at stake.
The time is now.

It will not be easy.
Do it anyway.